anily ALLSOPP
UX-UI / Digital Media Design Manager
DESIGN
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USER EXPERIENCE
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DIGITAL MEDIA
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DESIGN • USER EXPERIENCE • DIGITAL MEDIA •
ABOUT ME
My goal is to create designs that are not only functional and easy to use, but also build lasting connections between users and brands. I believe a great experience leaves a lasting impression—and I'm always asking questions, exploring new ideas, and staying ahead of design trends to make that happen.
Beyond design, I’m fueled by a love for travel, creating, and exploring all things fashion, beauty, music, and hockey (and so much more). I find inspiration everywhere—from the rhythm of a new city to the energy of a game night—which all feeds into the creativity I bring to my work.
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Designed and launched a user-centric website with improved navigation, accessibility, and performance. The project addressed the growing need for financial literacy resources by integrating interactive calculators, updated features, and relevant educational content—empowering users to make informed financial decisions.
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Designed the UX for an interactive customer experience web application, enhancing both internal and external user interactions. Developed an advanced user experience layer that seamlessly integrates with the existing backend core system.
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Led a comprehensive company rebrand—including logo redesign, brand vision and mission development, and copywriting—to align visual identity, messaging, and marketing materials for stronger brand consistency and market positioning.
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Social Media Strategy – Developed and executed a data-driven content strategy across LinkedIn, Facebook, Instagram, and TikTok. Created engaging content, optimized campaigns, and successfully increased audience engagement and follower growth across platforms.